Promlog Case Study
Promotional Logistics boosts performance with HP/Kavanagh Solution.
Industry:
Marketing and Communications Support
Overview:
Many companies understand that IT performance is central to achieving their business objectives. Promotional Logistics (Prolog) engaged its trusted advisor Kavanagh to implement an HP Solution, which has already delivered a significant return. Since its acquisition by the Audley family in 1990, Promotional Logistics has grown steadily to become Britain's top marketing support and communications company. This success is founded on capacity, scalability and its ability to offer outsourcing for a complete range of integrated marketing services, from high capacity storage and distribution, mail order, fulfilment and telemarketing to customer contact centres, mailing services, database management and more.
Prolog's support infrastructure is spread over multiple sites so efficient IT is essential. The company also needs to retain huge amounts of customer data so effective storage is equally vital.
Business Challenge:
- Identify technical solution to boost IT performance
- Implement a complex solution & migrate enormous quantities of data without disturbing ongoing business operations.
Download the Promotional Logistics Case Study PDF (680kb)
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